Sian Sutherland is an entrepreneur, with a varied background in - advertising, restaurants, film production and brand creation design agencies. In 2017 she co-founded A Plastic Planet, a non-profit organisation with a single goal – to inspire the world to turn off the ‘plastic tap’. Their first campaign, A Plastic Free Aisle, asks supermarkets and retailers to give customers the choice to buy plastic guilt free, in a plastic-free aisle. The campaign has been publicly backed by the UK Prime Minister, leading to huge media coverage, and large numbers of brands, retailers and businesses joining the mission to reduce plastics in supermarkets. Sian works collaboratively with global businesses, industries, suppliers, schools, media, Government and the UN to accelerate the pace of this essential change.