Daniel Webb is a marketing consultant who has ended up as an artist. In January 2017, Daniel decided to keep all of the plastic waste he produced in a year. The result was ‘Everyday Plastic’ - a huge billboard photo, a visceral and visual sculpture of 12 months’ salvaged plastic. Daniel harboured an interest in plastic pollution since he moved to Margate in 2016. His experiment explores his individual impact on plastic, the learnings and results of which he wants to share with anyone who is willing to listen. He says, ‘The stats we’ve gathered are certainly going to shock a lot of people, but hopefully it’ll help them to understand how much throwaway plastic we use in our daily lives.